Global berry supplier, Driscoll’s, has appointed Mourad Abdennadher as Vice President of Global Breeding.
Abdennadher is a global, technologically focused executive with more than 20 years of experience leading plant breeding and breeding technology teams. In previous roles, he directed trait integration, nursery production, and R&D pipelines while advancing predictive breeding and scaling new technologies to deliver value for growers, consumers, and companies.
“Mourad is a charismatic R&D leader with strong executive presence and a proven record of driving innovation at scale,” said Managing Partner Gary Weihs. “His ability to connect science with practical application will be an asset as he leads Driscoll’s global breeding programs.”
The Vice President of Global Breeding will lead Driscoll’s 20 plant breeding programs worldwide and play a critical role in the company’s global strategy. Key responsibilities include developing a forward-thinking breeding strategy aligned with the organization’s five-year plans, integrating genomic sciences and advanced technologies into programs, and identifying emerging trends to maintain a competitive edge.
“Mourad combines broad scientific credibility with a collaborative leadership style,” said Managing Director Heiri Gugger. “He is well positioned to strengthen Driscoll’s culture of innovation and advance varietal development to the benefit of growers and consumers globally.”
Driscoll’s is the world’s largest supplier and marketer of premium-branded berries. Headquartered in Watsonville, California, the privately held company emphasizes sustainable practices, strong grower partnerships, and a mission to continually delight consumers with superior berries.
