Author Simon Sinek stated, “Customers will never love a company until the employees love it first.”
Earlier this year, Forbes published an article outlining the top five reasons employees quit. Headlining that list? Toxic Company Culture.
Regardless of the origin, the sentiment is the same: company culture matters.
Managing Partner Phillip Osborne discusses company culture and its impact on retention with Independent Non-Executive Director Nicki Anderson in the video below.
Culture is defining factor for many, especially when an organization is going through turbulent times. If employees at all levels of the organization feel valued and feel that their contributions make a difference, the decision to stay becomes much easier, according to the pair.
Business strategy and company culture can, and should, be built together. A positive culture drives innovation and profitability, which further advances business strategy no matter what sector the company serves.
“Having meaningful work where people feel a part of the organization – that’s actually how you get people to stay,” Anderson said. “A culture that encourages that, and where there is openness, transparency and authenticity is also a key part in getting people to stay.”
Nicki Anderson has spent 25 years working with retailers and consumer goods manufacturers across Oceania, Asia, Europe, and America. Her leadership experience includes roles with the likes of Dr. Pepper Snapple, Coca Cola Amatil, Powerforce, Cadbury Schweppes, Nestle, and Kraft among others. During her tenure with those organizations, her focus centered on sales, marketing, strategy, innovation, and customer experience. Nicki currently sits on several boards of directors including being a member and former Chair of the Monash University Advisory Board for the marketing faculty.
K&R Managing Partner Phillip Osborne works with clients in the agribusiness, beverage, food & food ingredients, and FMCG sectors across the APAC region. Read more about his experience here.