The ROI of Executive Coaching: Is it Worthwhile?

Change is inevitable and it’s necessary to grow, but that doesn’t mean it’s not challenging.

To appreciate the value – tangible or not – of executive coaching, you have to understand the premise of coaching in any setting offers an opportunity for increased awareness.

When leaders have a goal to obtain, it requires a change in behavior in order to meet or exceed it. The most difficult behavioral change to achieve is one requiring high-level skills and high motivation to implement those skills.1

Executive coaching works as the bridge between a leader’s goal and the successful behavioral changes by raising the leader’s level of awareness through reflection. Proven strategies such as linking the goal to an individual’s values and celebrating the incremental progress as it is made in achieving the overarching goal, are provided in the coaching framework.2

You may think that because many of the benefits of executive coaching are intangible, there is a level of subjectivity involved in determining the return on investment and you’d be correct… to a degree. It is difficult to place a numeric value on things like improved communication and increased collaboration, but it’s not difficult to track productivity and retention metrics.

According to data from a Metrix Global case study discussed in a recent Forbes article, the benefits of executive coaching outweigh the investment by a landslide. In fact, the study concluded that coaching produced over a 5:1 return without including the financial benefits of employee retention. When considering that critical factor, the ROI jumps to nearly 8:1 or 788%.

A successful coaching engagement results in healthier and more productive work environments with empowered leaders who are more self-aware and open-minded. According to the International Coaching Federation, coached executives experience a 70% increase in individual performance, a 50% increase in team performance and a 48% increase in organizational performance.

The intangibles such as improved communication and increased confidence aren’t only beneficial in a professional setting though. The value for coached leaders goes beyond the improvements realized at the office as many feel the positive impact of the engagement in their personal relationships.


An executive coaching engagement typically lasts six to twelve months and includes monthly sessions. Kincannon & Reed Executive Coaches are certified and have proven experience in both coaching and food & agriculture. Each coach brings a unique perspective to support executives building their leadership potential. If you would like to connect with a K&R Executive Coach and learn more about how you can reach your full potential faster e-mail us at


  1. “The Neuroscience of Goals and Behavioral Change”
  2. The ROI of Executive Coaching – American University
  3. Is Executive Coaching Really Worth The Money? – Forbes
  4. “Coaching for Leadership” – ICF