Potatoes USA has appointed Jeremy Vandervoet as Deputy Chief Marketing Officer, bringing an experienced marketing and commercial leader to the national organization responsible for strengthening demand for U.S. potato products.
Jeremy brings more than 20 years of experience across marketing, commercial strategy, and executive leadership in the food and consumer products sectors. His background spans established global brands and emerging growth companies, with experience leading integrated marketing, innovation, product development, e-commerce, and commercial planning. He has also served as a CEO, led fundraising efforts, presented to investors, and guided organizations through significant business transitions.
“Jeremy combines deep marketing expertise with a strong understanding of business strategy, analytics, and financial performance,” said Paul Izenstark, Managing Director at Kincannon & Reed. “He knows how to connect marketing decisions to broader business objectives, and he brings the interpersonal skills to build credibility and alignment across diverse stakeholder groups. That combination is particularly valuable in an organization that works across the potato value chain.”
Reporting to the Chief Marketing Officer, Jeremy will help shape and execute Potatoes USA’s enterprise-wide marketing, communications, and market development strategy. He will immediately oversee the communications team while working to strengthen demand, expand market relevance, and advance the organization’s strategic priorities. The role calls for a leader who can integrate marketing and communications across audiences and channels while stewarding grower and importer funds responsibly.
Potatoes USA is the national marketing and research organization for U.S. potato growers and importers. Through consumer, foodservice, retail, and nutrition education initiatives, the organization works to increase demand for fresh, frozen, and dehydrated potato products in domestic and international markets. Its research and marketing programs support category growth, product innovation, and a stronger understanding of potatoes’ role in a healthy diet.
